Imagining Gender, Nation and Consumerism in Magazines of the 1920s. Cover Image

E-book

Imagining Gender, Nation and Consumerism in Magazines of the 1920s.

Summary:

Offering the first comparative study of 1920s' US and Canadian print cultures, 'Imagining Gender, Nation and Consumerism in Magazines of the 1920s' comparatively examines the highly influential 'Ladies' Home Journal' (1883-2014) and the often-overlooked 'Canadian Home Journal' (1905-1958), revealing how they constructed their imagined audience as readers, consumers and citizens.

Record details

ISBN: 1785273485
ISBN: 9781785273483
Physical Description: 1 online resource (260 p.)
Publisher: London : Anthem Press, 2022.

Content descriptions

General Note:	CatMonthString:october.21 Multi-User.
Formatted Contents Note:	Cover -- Front Matter -- Half-title -- Title page -- Copyright information -- Dedication -- Contents -- List of Illustrations -- Figures -- Tables -- Acknowledgments -- Chapters Int-con -- Introduction -- 1 Two Home Journals: A Comparative Approach -- Women's Mass-Market Magazines of the 1920s -- Popular Culture or Mass Culture? -- Periodical Studies -- Consumer Culture Theory -- Literary Ways of Reading: Close, Surface, Distant -- An Interdisciplinary Methodology -- 2 The Art of Femininity: Aspiration and Self-Improvement -- The Flapper in Mass-Market Magazines -- The Middlebrow The Face of the Magazine: Cover Images -- Fashion -- Fashion in the United States -- Fashion in Canada -- Make-up -- Conclusions -- Conclusion -- End Matter -- Appendix: Content Analysis of Advertising from the Ladies' Home Journal and Canadian Home Journal -- Notes -- Introduction -- 1 Two Home Journals: A Comparative Approach -- 2 The Art of Femininity: Aspiration and Self-Improvement -- 3 The Home and Domesticity: Readers, Consumers, Citizens -- 4 Fashionable, Beautiful, Moral: Idealised Images of Femininity -- References -- Index The Help and Harm of Magazines -- Experience: Character and the Domestic Self -- Reading Fiction -- Reading Advertisements -- Appearance: Beauty, Fashion and the Visual Self -- Frugal Fashion -- 'Natural' Beauty -- Conclusions -- 3 The Home and Domesticity: Readers, Consumers, Citizens -- Nineteenth-Century Domesticity -- Separate Spheres -- The Dual Meaning of 'Domestic' -- An Ideal Opportunity: The Christmas Issues of 1920 -- Beyond the Issue: Content Analysis and Contents Pages -- Conclusions -- 4 Fashionable, Beautiful, Moral: Idealised Images of Femininity
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Issuing Body Note:	Made available online by JSTOR.