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The maturing marketplace : buying habits of baby boomers and their parents Cover Image Book Book

The maturing marketplace : buying habits of baby boomers and their parents

Moschis, George P., 1944- (Added Author).

Record details

  • ISBN: 1567203442 (alk. paper)
  • Physical Description: print
    xii, 303 p. ; 24 cm.
  • Publisher: Westport, Conn. : Quorum Books, 2000.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.

Search for related items by subject

Subject: Consumer behavior -- United States
Baby boom generation -- United States -- Attitudes
Middle aged consumers -- United States -- Attitudes
Aged consumers -- United States -- Attitudes
Market segmentation -- United States

Available copies

  • 1 of 1 copy available at Vancouver Island University Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
VIU Library - Nanaimo Campus HF 5415.33 U6 M36 2000 (Text) M010567070 STACKS Volume hold Available -
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