Catalogue

Record Details

Catalogue Search



The maturing marketplace : buying habits of baby boomers and their parents  Cover Image Book Book

The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].

Moschis, George P., 1944- (Added Author).

Record details

  • ISBN: 1567203442 (alk. paper)
  • Physical Description: xii, 303 p. ; 24 cm.
  • Publisher: Westport, Conn. : Quorum Books, 2000.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle aged consumers > United States > Attitudes.
Aged consumers > United States > Attitudes.
Market segmentation > United States.

Available copies

  • 1 of 1 copy available at Vancouver Island University Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
VIU Library - Nanaimo Campus HF 5415.33 U6 M36 2000 (Text) M010567070 STACKS Volume hold Available -


Additional Resources