E-book
The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis [and others].
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Record details
- ISBN: 0585393125
- ISBN: 9780585393124
- ISBN: 0313000522
- ISBN: 9780313000522
- ISBN: 1280868856
- ISBN: 9781280868856
- Physical Description: 1 online resource (xii, 303 pages)
- Publisher: Westport, Conn. : Quorum Books, ©2000.
Content descriptions
| General Note: | Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. |
| Restrictions on Access Note: | Access restricted by subscription. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
| Source of Description Note: | Print version record. |
Search for related items by subject
| Genre: | Electronic books. |
