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Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events
Book
Book
| Call number: | HF 5414 M37 2002 | ||||||||
| Publisher: | Chicago : Dearborn Trade Pub., c2002. | ||||||||
| ISBN: | 0793152585 (hardcover) | ||||||||
| Phys. Desc.: | xiii, 223 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Book
Book
| Call number: | HF 5414 H36 2001 | ||||||||
| Publisher: | Thousand Oaks, Calif. : Sage, c2001. | ||||||||
| ISBN: | 0761916261 (alk. paper) | ||||||||
| Phys. Desc.: | xxii, 543 p. : ill. ; 26 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The art of cause marketing : how to use advertising to change personal behavior and public policy
Book
Book
| Call number: | HF 5414 E18 2000 | ||||||||
| Publisher: | Lincolnwood, Ill. : NTC Business Books, 2000. | ||||||||
| ISBN: | 0658001221 | ||||||||
| Phys. Desc.: | xii, 322 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Hands-on social marketing : a step-by-step guide
Book
Book
| Call number: | HF 5414 W44 1999 | ||||||||
| Publisher: | Thousand Oaks, Calif. : Sage Publications, c1999. | ||||||||
| ISBN: | 0761908668 (hardcover : acid-free paper) | ||||||||
| Phys. Desc.: | x, 262 p. ; 29 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Brand spirit : how cause related marketing builds brands
Book
Book
| Call number: | HF 5414 P75 1999 | ||||||||
| Publisher: | Chichester ; Wiley, c1999. | ||||||||
| ISBN: | 047198776X (alk. paper) | ||||||||
| Phys. Desc.: | xxiii, 281 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The labor market as a social institution
Book
Book
| Call number: | HD 5707 S624 | ||||||||
| Publisher: | Cambridge, MA : B. Blackwell, 1990. | ||||||||
| ISBN: | 1557860866 | ||||||||
| Phys. Desc.: | xviii, 116 p. : ill. ; 23 cm. -- | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Social marketing : improving the quality of life
Book
Book
| Call number: | HF 5414 K68 2002 | ||||||||
| Publisher: | Thousand Oaks, Calif. : Sage Publications, c2002. | ||||||||
| ISBN: | 0761924345 (pbk. : alk. paper) | ||||||||
| Edition: | 2nd ed. | ||||||||
| Phys. Desc.: | xvi, 438 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Social marketing : strategies for changing public behavior
Book
Book
| Call number: | HF 5415.122 K68 | ||||||||
| Publisher: | New York : Free Press ; c1989. | ||||||||
| ISBN: | 0029184614 | ||||||||
| Phys. Desc.: | xii, 401 p. : ill. ; 25 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Marketing social change : changing behavior to promote health, social development, and the environment
Book
Book
| Call number: | HN 18 A629 1995 | ||||||||
| Publisher: | San Francisco, CA : Jossey-Bass, c1995. | ||||||||
| ISBN: | 0787901377 : | ||||||||
| Edition: | 1st ed. -- | ||||||||
| Phys. Desc.: | xx, 348 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Consumer behaviour : behavioural aspects of marketing
Book
Book
| Call number: | HF 5415.32 R53 | ||||||||
| Publisher: | Oxford, Eng. ; Butterworth-Heinemann, 1993. | ||||||||
| ISBN: | 0750605499 (pbk.) : | ||||||||
| Phys. Desc.: | viii, 414 p. : ill. ; 23 cm. -- | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
