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Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets
Book
Book
| Call number: | HF 5415.127 W45 | ||||||||
| Publisher: | Chicago, Ill. : Probus Pub. Co., c1987. | ||||||||
| ISBN: | 0917253590 : | ||||||||
| Phys. Desc.: | xii, 296 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Handbook of niche marketing : principles and practice
Book
Book
| Call number: | HF 5415.127 H36 2006 | ||||||||
| Publisher: | New York : Best Business Books, Haworth Reference Press, c2006. | ||||||||
| ISBN: | 0789023296 (alk. paper) | ||||||||
| Phys. Desc.: | xxii, 256 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Market segmentation : how to do it, how to profit from it
Book
Book
| Call number: | HF 5415.127 M39 1998 | ||||||||
| Publisher: | Houndmills, England : Macmillan, 1998. | ||||||||
| ISBN: | 0333733703 | ||||||||
| Edition: | 2nd ed. | ||||||||
| Phys. Desc.: | xxiii, 376 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Market segmentation success : making it happen!
Book
Book
| Call number: | HF 5415.127 D53 2008 | ||||||||
| Publisher: | New York : Haworth Press, c2008. | ||||||||
| ISBN: | 0789029189 (pbk.) | ||||||||
| Phys. Desc.: | xiii, 187 p. : ill. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Handbook of market segmentation : strategic targeting for business and technology firms
Book
Book
| Call number: | HF 5415.127 W45 2004 | ||||||||
| Publisher: | New York : Haworth Press, c2004. | ||||||||
| ISBN: | 0789021560 (alk. paper) | ||||||||
| Edition: | 3rd ed. | ||||||||
| Phys. Desc.: | xviii, 241 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The 50 plus market : why the future is age-neutral when it comes to marketing & branding strategies
Book
Book
| Call number: | HF 5415 S874 2007 | ||||||||
| Publisher: | London : Kogan Page, 2007. | ||||||||
| ISBN: | 074944939X (hc) | ||||||||
| Phys. Desc.: | xvi, 314 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Handbook on tourism market segmentation : maximising marketing effectiveness
Book
Book
| Call number: | HF 5415.127 H36 2007 | ||||||||
| Publisher: | Madrid, Spain : World Tourism Organization : c2007. | ||||||||
| ISBN: | 9789284412075 (pbk. : UNWTO) | ||||||||
| Phys. Desc.: | xiv, 120 p. : ill. ; 29 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Segmentation strategies for hospitality managers : target marketing for competitive advantage
Book
Book
| Call number: | TX 911.3 M3 M685 2007 | ||||||||
| Publisher: | New York : Haworth Press, c2007. | ||||||||
| ISBN: | 0789022176 | ||||||||
| Phys. Desc.: | xii, 236 p. ; 22 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Categories in markets origins and evolution
E-book
E-book
| Publisher: | Bingley [England] : Emerald Group, c2010. |
| ISBN: | 9780857245946 (electronic bk.) |
| Edition: | 1st ed. |
| Phys. Desc.: | 1 online resource (xiii, 397 p.) : ill. |
| Electronic resource: | EBSCOhost - Click here to connect to this title |
Toward advancing a theory of ecotourism market segmentation
Book
Book
| Call number: | G 156.5 E26 C548 2002 | ||||||||
| Publisher: | Ann Arbor, Mich. : UMI Dissertation Service, 2002, c1999. | ||||||||
| Phys. Desc.: | xii, 196 p. ; 22 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
