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Ten key customer insights : unlocking the mind of the market
Book
Book
| Call number: | HF 5415.32 S33 2005 | ||||||||
| Publisher: | Mason, OH : Thomson, c2005. | ||||||||
| ISBN: | 158799206X (alk. paper) | ||||||||
| Phys. Desc.: | xxii, 250 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Customer behavior : a managerial perspective
Book
Book
| Call number: | HF 5415.32 S54 2004 | ||||||||
| Publisher: | Mason, Ohio : Thomson/South-Western, c2004. | ||||||||
| ISBN: | 0030343364 | ||||||||
| Edition: | 2nd ed. | ||||||||
| Phys. Desc.: | xix, 487, 11, 14 p. : ill. ; 27 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The satisfied customer : winners and losers in the battle for buyer preference
Book
Book
| Call number: | HF 5415.335 F67 2007 | ||||||||
| Publisher: | New York : Palgrave Macmillan, 2007. | ||||||||
| ISBN: | 1403981973 (hbk) | ||||||||
| Edition: | 1st ed. | ||||||||
| Phys. Desc.: | viii, 247 p. : ill. ; 25 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice
Book
Book
| Call number: | HF 5415.32 B6713 2006 | ||||||||
| Publisher: | London ; Kogan Page, 2006. | ||||||||
| ISBN: | 0749445343 | ||||||||
| Phys. Desc.: | vii, 197 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Lifestyle market segmentation
Book
Book
| Call number: | HF 5415.127 C34 2006 | ||||||||
| Publisher: | New York : Haworth Press, c2006. | ||||||||
| ISBN: | 0789028697 (soft : alk. paper) | ||||||||
| Phys. Desc.: | xiii, 184 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The customer marketing method : how to implement and profit from customer relationship management
Book
Book
| Call number: | HF 5415.5 C828 2000 | ||||||||
| Publisher: | New York : Free Press, 2000. | ||||||||
| ISBN: | 0684839431 | ||||||||
| Phys. Desc.: | xi, 244 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Ethnography for marketers : a guide to consumer immersion
Book
Book
| Call number: | HF 5415.2 M3164 2006 | ||||||||
| Publisher: | Thousand Oaks, Calif. : SAGE Publications, c2006. | ||||||||
| ISBN: | 0761969462 (cloth : acid-free paper) | ||||||||
| Phys. Desc.: | xii, 252 p. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The theory of choice : a critical guide
Book
Book
| Call number: | HB 846.8 T44 1992 | ||||||||
| Publisher: | Oxford, U.K ; Blackwell, c1992. | ||||||||
| ISBN: | 9780631183228 (pbk.) | ||||||||
| Phys. Desc.: | xv, 398 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The new market leaders : who's winning and how in the battle for customers
Book
Book
| Call number: | HF 5415.5 W574 2001 | ||||||||
| Publisher: | New York : Free Press, c2001. | ||||||||
| ISBN: | 9780743204651 | ||||||||
| Phys. Desc.: | vii, 262 p. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
No one makes you shop at Wal-Mart the surprising deceptions of individual choice
E-book
E-book
| Publisher: | Toronto [Ont.] : Between the Lines, c2006 |
| ISBN: | 9781897071885 (electronic bk.) |
| Phys. Desc.: | 1 electronic text (xiii, 240 p.) : ill., digital file. |
| Electronic resource: | Click here to connect to this title |
