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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
Book
Book
| Call number: | HF 5415.1 L44 1994 | ||||||||
| Publisher: | Chicago, Ill. : Probus, c1994. | ||||||||
| ISBN: | 1557385610 : | ||||||||
| Phys. Desc.: | xv, 346 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The she spot : why women are the market for changing the world--and how to reach them
Book
Book
| Call number: | HF 5415.332 W66 W577 2008 | ||||||||
| Publisher: | San Francisco : Berrett-Koehler Publishers, c2008. | ||||||||
| ISBN: | 9781576754726 (hardcover : alk. paper) | ||||||||
| Edition: | 1st ed. | ||||||||
| Phys. Desc.: | xxiii, 187 p. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Advertising to the American woman, 1900-1999
Book
Book
| Call number: | HF 5813 U6 H55 2002 | ||||||||
| Publisher: | Columbus : Ohio State University Press, c2002. | ||||||||
| ISBN: | 0814208908 (alk. paper) | ||||||||
| Phys. Desc.: | xi, 329 p. : ill. ; 29 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Food is love food advertising and gender roles in modern America
E-book
E-book
| Publisher: | Philadelphia : University of Pennsylvania Press, 2006. |
| ISBN: | 9780812204070 |
| Phys. Desc.: | 1 online resource (296 p.:) ill. ; |
| Electronic resource: | Click here to connect to this book. |
Ladies of labor, girls of adventure working women, popular culture, and labor politics at the turn of the twentieth century
E-book
E-book
| Publisher: | New York : Columbia University Press, c1999. |
| Phys. Desc.: | xii, 266 p. : ill. ; 23 cm. |
| Electronic resource: | Click here to connect to this title |
When ladies go a-thieving : middle-class shoplifters in the Victorian department store
Book
Book
| Call number: | HV 6658 A24 | ||||||||
| Publisher: | New York ; Oxford University Press, 1989. | ||||||||
| ISBN: | 0195051254 (alk. paper) | ||||||||
| Phys. Desc.: | ix, 292 p., [14] p. of plates : ill. ; 22 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Decoding women's magazines : from Mademoiselle to Ms
Book
Book
| Call number: | PN 4879 M38 1993 | ||||||||
| Publisher: | New York, NY : St. Martin's Press, 1993. | ||||||||
| ISBN: | 0312079710 (pbk.) : | ||||||||
| Phys. Desc.: | xi, 341 p. : ill. ; 23 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s
Book
Book
| Call number: | PS 374 S5 G34 1996 | ||||||||
| Publisher: | New York : Oxford University Press, 1996. | ||||||||
| ISBN: | 0195108221 (pbk. : acid-free paper) | ||||||||
| Phys. Desc.: | viii, 230 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Island University Library.
Better safe than sorry : how consumers navigate exposure to everyday toxics
E-book
E-book
| Publisher: | Oakland, California : University of California Press, [2018] |
| ISBN: | 0520969073 |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Click here to connect to this title |
When ladies go a-thieving : middle-class shoplifters in the Victorian department store
E-book
E-book
| Publisher: | New York : Oxford University Press, 1992, �1989. |
| ISBN: | 1423737474 |
| Phys. Desc.: | 1 online resource (ix, 292 pages, 14 unnumbered pages of plates) : illustrations |
| Electronic resource: | Click here to connect to this title |
