Pandemics and consumer behavior

Ba�sar, Enes Emre, (editor.). Sanje, Gresi, (editor.).

Summary: "Consumer behavior has changed as a consequence of the COVID-19 pandemic. As countries around the world instituted stay-at-home orders and other public health measures, consumers increased their use of online shopping and consumption of entertainment via the Internet, among other changes. As such, businesses have had to adapt their marketing strategies to appeal to this shift in consumer behavior. While some of these changes have reverted as a consequence of increased vaccination rates and the lifting of restrictions, others represent a long-lasting shift in how consumers make decisions that will last beyond the pandemic. This book includes twelve chapters that explore the effect of the pandemic on consumer behavior from a variety of perspectives"--

Record details

ISBN: 9798886972559
ISBN: 9798886972894
Physical Description: 1 online resource.
remote
Computer data.
Publisher: New York : Nova Science Publishers, [2022]

Content descriptions

General Note:	CatMonthString.january.24 Multi-User.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Anti-Consumption Behaviour of Youngsters during the COVID-19 Pandemic / Cansu Y�ld�r�m and G�ul Denkta�s �Sakar -- Infodemic during the COVID-19 Pandemic / Alperen F�rat and Ayd�n Erden -- Compulsive Buying during the COVID-19 Pandemic / H. Anda�c Demirta�s-Madran -- Digitalization, E-Commerce and the COVID-19 Pandemic: Reflections on Consumer Society / Aysu Kes-Erkul -- Role of Digital Marketing in Consumer Well-Being during the COVID-19 Pandemic / Fatih An�l -- Mutation of the Old Virus… It Strikes Again in a Society with a New God / Okan Tan�su -- Effects of Digital Marketing on Consumer Decision-Making Process during the COVID-19 Pandemic / Zekeriya Eren Ko�cyi�git and Ezgi Ada -- Reflections on Sustainable Consumption in the Time of the COVID-19 Pandemic / Tu�gba Y�ld�z and Enes Emre Ba�sar --Digital Adaptation during the COVID-19 Pandemic / Beril Durmu�s and J�ulide Ne�se Erd�ol -- Effects of Precarity on Life during the COVID-19 Pandemic / Carsten Barcsh and Z�uhre A. Erdo�gan -- Post-Pandemic Changes in the Consumption Habits of the Portuguese / Alexandre Duarte and Patr�icia Dias -- The Future of Consumer Behavior Post COVID-19 / H�useyin Ekizler, Ece Ertan and Mustafa K�n��s.
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Issuing Body Note:	Made available online by EBSCO.
Source of Description Note:	Description based on print version record and CIP data provided by publisher; resource not viewed.