E-book
Social marketing : global perspectives, strategies and effects on consumer behavior
Record details
- ISBN: 9781634825979
- ISBN: 1634825977
- ISBN: 9781634826242
- ISBN: 1634826248
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Physical Description:
1 online resource.
remote
Computer data. - Publisher: New York : Nova Science Publishers, Inc., [2015]
Content descriptions
| General Note: | CatMonthString.july.23 Includes index. Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Pa�co and Ricardo Gouveia Rodrigues. |
| Type of Computer File or Data Note: | Text (HTML), electronic book. |
| System Details Note: | Mode of access: Internet. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription. |
| Issuing Body Note: | Made available online by EBSCO. |
| Source of Description Note: | Description based on print version record. |
