Eating at home Canadian households and the motivations and obstacles related to buying locally grown foods : a pan-Canadian study

Lemay, Jean-Frédéric. (Author). Chudobiak, Anne. (Added Author). Équiterre (Organization) (Added Author). Canadian Electronic Library (Firm) (Added Author). Coherent Digital (Firm) (Added Author).

Summary: What are the food buying behaviours of Canadian consumers? What are the motivations to buy local fruits and vegetables? How can a promotional strategy for locally grown fruits take consumer preoccupations into greater account? The present study includes a review of the research from other countries as well as an analysis of a web survey conducted between August 5 and 14, 2010 on a sample of 1121 Canadian French- and English-speaking men and women age 18 and over.

Record details

Physical Description: 1 electronic text (55 p.) : col. ill., digital file.
remote
Computer data.
electronic resource
Publisher: [Montréal, Qué.] : Équiterre, 2011

Content descriptions

General Note:	"June 28, 2011". CatMonthString:january.23 Issued as part of the desLibris documents collection. Multi-User.
Bibliography, etc. Note:	Includes bibliographical references (p. 45-53).
Formatted Contents Note:	Executive summary -- Introduction -- 1. The state of the question: how and why do consumers buy local food? 1.1. Typology of consumers of local foods ; 1.2. Motivations to buy local products ; 1.3. Buying behaviour -- 2. Methodology and analysis framework -- 3. Analysis of survey results. 3.1. Description of buying behaviour ; 3.2. Definitions and perceptions of local ; 3.3. Willingness to purchase local products ; 3.4. Factors influencing the definitions and purchase of local fruits and vegetables -- General findings of the study -- Recommendations -- Research avenues -- Bibliography. References cited in the study ; Other sources to consult -- Appendix 1. Martinez et al. (2010) tables.
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Issuing Body Note:	Made available online by Canada Commons.