Consuming modernity : gendered behaviour and consumerism before the baby boom

Malleck, Dan. (Added Author). Warsh, Cheryl Lynn Krasnick, 1957- (Added Author).

Summary: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living, separate themselves from oppressive traditional attitudes, and re-invent themselves as progressive individuals. Mass-produced consumer products -- such as convenience foods, ready-made clothing, and labour-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This multifaceted edited volume is a fascinating look at how the forces of consumerism defined and redefined a generation."--Pub. desc.

Record details

ISBN: 9780774824699
ISBN: 9780774824682
ISBN: 0774824697
ISBN: 0774824689
ISBN: 9780774824712
ISBN: 9780774824705
ISBN: 0774824719
ISBN: 0774824700
Physical Description: 1 online resource (viii, 294 pages) : illustrations
remote
Computer data.
Publisher: Vancouver : UBC Press, 2013.

Content descriptions

General Note:	CatMonthString:april.21 Multi-User. Restrictions on access to electronic version: access available to SOAS staff and students only, using SOAS id and password.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	pt. 1. Consumerism as politics, practice, and ideology -- part 2. Consumerism and public display -- part 3. Modern girls -- part 4. Texts and ideologies of modernity and consumerism.
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Issuing Body Note:	Made available online by EBSCO.