E-book
The Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
Record details
- ISBN: 9780814433324
- ISBN: 0814433324
- ISBN: 9781306191906
- ISBN: 9780814433331
- ISBN: 1306191904
- ISBN: 0814433332
-
Physical Description:
1 online resource (xvi, 267 pages) : illustrations
remote
Computer data. - Publisher: New York, NY : American Management Association, [2014]
- Copyright: �2014
Content descriptions
| General Note: | CatMonthString:january.21 Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers. |
| Type of Computer File or Data Note: | Text (HTML), electronic book. |
| System Details Note: | Mode of access: Internet. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription. |
| Language Note: | In English. |
| Issuing Body Note: | Made available online by EBSCO. |
| Source of Description Note: | Print version record. |
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| Genre: | Electronic books. Electronic books. |
