Boomerism : Business Targets Retirees

Buckner, Dianne (host). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne. (Cast).

Summary: Boomers are that ubiquitous group of babies born between 1947 and 1966. They're Canada's biggest demographic and they control even bigger bucks! And while some of them are getting ready to retire, they aren't your average blue-haired shuffleboard enthusiasts. They're active, web-savvy and willing to spend! Smart entrepreneurs can cash in on catering to new boomer needs. Former North American ballroom dancing champions Robert Tang and Beverley Cayton-Tang are trying to do just that. They run a dance studio, three dancing websites and sell their own dance lesson DVDs. They're tapping into two key areas for marketing to boomers: fitness and the internet. And now they're making a pitch to celebrity venture capitalist Tim Draper, the deep pockets behind mega start-ups like Hotmail and Skype. Can the Tangs take their company global?

Record details

Physical Description: 1 streaming video (21 min 48 sec)
remote
Computer data.
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2008

Content descriptions

General Note:	CBC CURIO collection. CatMonthString:december.15 Multi-User.
Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Participant or Performer Note:	Host: Buckner, Dianne.
Type of Computer File or Data Note:	Streaming video.
System Details Note:	System requirements: Mozilla Firefox, Google Chrome, or Internet Explorer 11 or higher. Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access may be limited to affiliated libraries. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:	In English.
Issuing Body Note:	Made available online by publisher.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation