Remote Control : Advertising in Crisis

Buckner, Dianne (host). Lack, Robert (producer). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne. (Cast).

Summary: Don't touch that dial! We beg you! And apparently we should be begging ever since Microsoft's Bill Gates revealed that broadcast television and television advertising are becoming irrelevant. Gates claims that technology is making today's concepts of channels and broadcast schedules passe. This program explores the relationship between technology and advertising and, if Gates' prediction proves correct, how companies might soon deliver their advertising messages.

Record details

Physical Description: 1 streaming video (25 min 34 sec)
remote
Computer data.
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2004

Content descriptions

General Note:	CBC CURIO collection. CatMonthString:december.15 Multi-User.
Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Creation/Production Credits Note:	Producer: Lack, Robert.
Participant or Performer Note:	Host: Buckner, Dianne.
Type of Computer File or Data Note:	Streaming video.
System Details Note:	System requirements: Mozilla Firefox, Google Chrome, or Internet Explorer 11 or higher. Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access may be limited to affiliated libraries. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:	In English.
Issuing Body Note:	Made available online by publisher.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation