High-End Hopes : Selling Luxury

Buckner, Dianne (host). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne. (Cast).

Summary: While newspaper headlines scream of foreclosures and bailouts, many companies selling the good life are weathering the storm. True, luxury giants Burberry and Louis Vuitton announced layoffs, but the industry as a whole posted gains of over eight per cent in 2008 and is expected to grow two per cent in 2009. So what keeps the luxury business afloat in a recession? Experts point to two types of buyers: the super rich who can still afford the finer things and aspirational buyers, the middle-income earners who save for a taste of the good life. Dive into the story of a Romanian immigrant Cornel Ceapa who hopes to net a good number of these buyers - and build an empire selling Canadian caviar.

Record details

Physical Description: 1 streaming video (19 min 20 sec)
remote
Computer data.
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2009

Content descriptions

General Note:	CBC CURIO collection. CatMonthString:december.15 Multi-User.
Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Participant or Performer Note:	Host: Buckner, Dianne.
Type of Computer File or Data Note:	Streaming video.
System Details Note:	System requirements: Mozilla Firefox, Google Chrome, or Internet Explorer 11 or higher. Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access may be limited to affiliated libraries. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:	In English. Closed-captioned.
Issuing Body Note:	Made available online by publisher.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation