E-book
Value creation of firm-established brand communities
Record details
- ISBN: 3834984604
- ISBN: 9783834984609
-
Physical Description:
1 online resource (xvii, 211 p.) : ill.
remote
Computer data.
electronic resource - Edition: 1st ed.
- Publisher: Berlin : Springer, c2009.
Content descriptions
| General Note: | Multi-User. |
| Dissertation Note: | Diss.-- Ludwig Maximilians Universität München, 2009. |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Type of Computer File or Data Note: | Text (HTML), electronic book. |
| System Details Note: | Mode of access: Internet. |
| Terms Governing Use and Reproduction Note: | Access restricted by subscription. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
| Issuing Body Note: | Made available online by Springer. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Brand loyalty Consumer behavior -- Social aspects Online social networks -- Economic aspects Multi-User. |
Search for related items by series
Electronic resources
- Click here to connect to this book.
