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Handbook on tourism market segmentation : maximising marketing effectiveness. Cover Image Book Book

Handbook on tourism market segmentation : maximising marketing effectiveness

Record details

  • ISBN: 9789284412075 (pbk. : UNWTO)
  • ISBN: 9789299003466 (pbk. : ETC)
  • Physical Description: print
    xiv, 120 p. : ill. ; 29 cm.
  • Publisher: Madrid, Spain : World Tourism Organization : European Travel Commission, c2007.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. [115]-120).
Subject: Market segmentation
Tourism -- Marketing

Available copies

  • 1 of 1 copy available at Vancouver Island University Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
VIU Library - Nanaimo Campus HF 5415.127 H36 2007 (Text) M011351918 STACKS Volume hold Available -

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