Book
Ethnography for marketers : a guide to consumer immersion
Record details
- ISBN: 0761969462 (cloth : acid-free paper)
- ISBN: 0761969470 (pbk.)
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Physical Description:
print
xii, 252 p. ; 24 cm. - Publisher: Thousand Oaks, Calif. : SAGE Publications, c2006.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 235-238) and index. |
Search for related items by subject
| Subject: | Marketing research Consumer behavior Consumers' preferences Business anthropology |
Available copies
- 1 of 1 copy available at Vancouver Island University Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| VIU Library - Nanaimo Campus | HF 5415.2 M3164 2006 (Text) | M011100907 | STACKS | Volume hold | Available | - |
