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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market  Cover Image Book Book

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market

Leeming, E. Janice. (Author). Tripp, Cynthia F. (Added Author).

Record details

  • ISBN: 1557385610 :
  • Physical Description: print
    xv, 346 p. : ill. ; 24 cm.
  • Publisher: Chicago, Ill. : Probus, c1994.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Subject: Women consumers -- United States
Shopping -- United States
Marketing -- United States

Available copies

  • 1 of 1 copy available at Vancouver Island University Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
VIU Library - Nanaimo Campus HF 5415.1 L44 1994 (Text) M010022481 STACKS Volume hold Available -

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