The Men Who Made Us Fat. Part 3

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Jacques Peretti examines assumptions about what is and is not healthy. He looks at how product marketing can seduce consumers into buying supposed "healthy foods" and investigates how the food industry cashed in on the public's concerns around salmonella, BSE, and GM crops. The program also explores marketing strategies used by mainstream food producers and the impact of successive government initiatives and health campaigns, such as the proposal of "traffic light labeling," the introduction of which the food industry lobbied hard against. But in 2012, when we have an Olympic Games sponsored by McDonalds and Coca Cola, has anything changed? Part of the series The Men Who Made Us Fat. A BBC Production.

Record details

Physical Description: 1 streaming video file (48 min.) : sd., col.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2014], c2012.

Content descriptions

General Note:	Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Multi-User. Encoded with permission for digital streaming by Films Media Group on March 21, 2014. CatMonthString:may.14
Formatted Contents Note:	Consumer Confusion (2:40) -- Rise of Organic Food (4:03) -- World Health Organization Report (1:47) -- Vulnerable to Financial Risk (3:15) -- Marketing Scheme (3:49) -- GDA and "Traffic Light Labeling" (4:47) -- Powerful Food Lobby (3:20) -- Food Trade Offs (2:33) -- Fast Food Comparison (4:28) -- Andrew Lansley's Public Heath Commission (2:34) -- Conflict of Interest (3:58) -- Public Health Responsibility Deal (2:35) -- Government Policy on Nutrition (4:08) -- Final Thoughts (1:03) -- Credits: The Men Who Made Us Fat: Part 3 (0:44)
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Target Audience Note:	4-12.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
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Source of Description Note:	Title from distributor's description.