Brand new China advertising, media, and commercial culture

Record details

ISBN: 0674026802 (cloth : alk. paper)
ISBN: 9780674026803 (cloth : alk. paper)
ISBN: 0674044827
ISBN: 9780674044821
Physical Description: 1 online resource (xiii, 411 p.) : ill.
remote
electronic resource
Publisher: Cambridge, Mass. : Harvard University Press, 2008.

General Note:	CatMonthString:june.15 Multi-user.
Bibliography, etc. Note:	Includes bibliographical references (p. 357-392) and index.
Formatted Contents Note:	Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Source of Description Note:	Description based on print version record.