Don't think pink what really makes women buy--and how to increase your share of this crucial market

Record details

ISBN: 9780814428009 (electronic bk.)
ISBN: 0814428002 (electronic bk.)
Physical Description: 1 online resource (x, 230 p.)
remote
electronic resource
Publisher: New York : AMACOM, c2004.

General Note:	CatMonthString:january.19 Multi-User.
Bibliography, etc. Note:	Includes bibliographical references (p. 223) and index.
Formatted Contents Note:	Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Source of Description Note:	Description based on print version record.